Real Estate Values or Just Bad Habits

There are respective small businesses that reserve hundred twelvemonth old traditions. Hand-dipped chocolates, fresh flowers and fabric tabular array napkins on every table in a restaurant, or mints and roses on a guest's pillow at a B&B. Loyal clients come up to anticipate these small fringe benefits or items of quality in the merchandise and changing your traditions might intend the loss of your evangelical customers. These are unspoken marks of a company's value system and devotedness to the customer. Then, there are traditions that are a small harder to explain.

There are two funny wonts in the existent estate industry that have got always baffled me. They are age-old traditions and the public have come up to accept them as portion and package of the product. But are they a contemplation of company values or just a couple of really bad habits?

The first....Why make existent estate agents set their image on absolutely everything? Real Number Estate agents are there to sell houses, people come up to the agent to purchase a house not because the agent have auburn hair or because he is smiling. The image presented through this type of marketing is that of an egoistical, self centered, self serving person.

I have got asked many agents why they make it...the replies range from; because the company necessitates it, simple Iodine don't knows, to I need it to stand up out from the competition. (If all the competition is doing the same thing, how makes that set you apart?) There are many people who have got their ain businesses and are sole-propritors from hair chests of drawers to contractors, pool cleaners, advisers and lawyers but they don't plaster their headshot all over everything that associates to their business. There could be some grounds why they don't. Sending the incorrect image of self importance is one. Another ground is aging. As people get aged they go less satisfied with the manner they look, a small less hair, and few saggy chins, smile lines that have got turned into furrows. Real Number Estate agents confront this problem caput on...they just go forth the same image on their business card for their full 25 twelvemonth career, a nice vernal look. Finally, since marketing stuffs cost money and space is at a insurance premium maybe they believe it is better to utilize that space screening the merchandise or benefit to the client instead of a self portrait.

The second tradition that looks more than like a bad wont is to have got circulars and doorhanger bags strewn all over a neighborhood, and scattered on your prospective clients presence porch. If it is a particularly popular vicinity this agency you happen this material at your doorsill 3-5 modern times a hebdomad thanks to 10 or 15 different agents! I've level seen this material delivered on Sundays. It's really convenient for thieves..they cognize you've been away on holiday even if the mail is being held at the station office. How many people pick up those circulars while vowing to NEVER make business with the agents who turn their pace into a landfill's delight! It also is knotty that existent estate agents see themselves on the same degree as pizza pie places, gardeners, and the local convenient man, all of whom market this manner too. I have got never seen a professional lawyer, physician or accountant, market themselves in this manner.

At some point one's values should win over tradition. Respecting the client (and their presence porch), making the client's/prospect's precedences your precedences must go the focusing of a successful career. Park sense and creativeness should come up together with client service, and bad wonts should be broken, even if all the competition programs to carry on.

I would wish to encourage all existent estate agents that mightiness read this. Be a leader, set a image of a door knocker or house on your business card. I cognize its somes extremist idea, but take the challenge! Wouldn't that space be better used talking about your fortes or how long you've been in business? Who knows, you might even generate some good will by not cluttering up a porch with circulars that spell straight into the trash.