Real Estate Marketing Tools - An Agent's Guide to Modern Technology

Seems every clip you wink there’s new marketing engineering being released.

I that foretell within the adjacent 10 old age we’ll see a automaton marketing assistant. Can’t you just image it? Robo-biz XR-17 ... he can assist you turn your business while fetching your slippers!

Here in the present, at least, you confront an copiousness of marketing technologies, and most of them do similar but contradictory claims. They all tout their ability to take your marketing to new levels. But how can this be?

I’m not accusing these companies of being dishonest, but how can they all claim to be the best thing going? More importantly, how tin you make up one's mind what you need and what you don’t? Where make you even start?

Here’s A simple, systematic manner to travel about it:

How to Choose Your Marketing Technology

Step 1 -- Determine your marketing goals

Step 2 -- Determine what you must make to accomplish those goals

Step 3 -- Research available engineerings that can help

1. Determine Your Marketing Goals
Before considering the engineering out there, you first need to believe about your marketing goals. Write them down on paper, starting with the most of import goal.

Think about the large picture, not the technical side of things. For instance, maybe one of your ends is to get more than business from first-time buyers. Armed with this awareness, you can travel on to Step 2.

2. Determine How to Achieve Those Goals
Again, forget about the engineering for a moment. Look at your goal(s) from the former step, and then compose down the specific things you need to make to accomplish the goal(s). Using the first-time buyers illustration from above, the listing might look like this:

I need to turn up first-time buyers.
I need a manner to pass on with first-time buyers.
I need to generate a response from them.
I need to offer them something of value to generate this response.

3. Determine the Technology Needed
Now that you’ve got the of import material down -- your ends and the individual stairway that do up those ends -- it’s all right to believe about technology. In fact, that’s exactly what you need to do. Go down the listing of points from Measure 2 and jotting down the engineering needed to carry through each step.

For example:

Must happen possible buyers.
Technology required: None yet.

Must pass on with first-time buyers.
Technology required: Direct mail.

Must generate a response.
Again, direct mail can make the job.

Must offer something of value to generate a response.
Maybe a first-time home buyer’s social class (technology: PowerPoint). Probably a good thought to make a web page to assist advance it (technology: web publication software, or pay a web designer).

Look at that. In three easy steps, we’ve gone from not knowing where to start, to having the footing of a marketing program and the engineering needed to drive it. Not bad!

4. Research the Necessary Technology
All that’s left to make is research any engineering from the listing above that you don’t already have. If you’re familiar with PowerPoint, then all you need is a direct mail programme and a website. If you’re also a direct mail pro, all you need to do is make your message and possibly make a website landing page to back up it.

You’ve taken a human race of possible technology, and boiled it down to one or two points for additional research. And you’ve done it in lone four steps.

Conclusion
No engineering is going to make your marketing for you. It can only assist you carry out a programme you’ve already devised. So store wisely and usage only what you need. Identify your goals, place the necessary stairway to carry through those goals, and then (and only then) expression at engineerings that tin aid you make it quicker, easier or more than affordably.

That should at least clasp you until Robo-biz XR-17 come ups out.