Sunday, February 11, 2007

Real Estate Investors: How to Get a Powerful Marketing Education for Free

I am a sum geek.

A few hebdomads ago, late at night, I wasn’t inch the temper to travel to bed yet so I turned on the TV. What I tuned into may surprise you. What I am about to uncover volition authorise you.

You may presume that I flipped to the Late Late Show, but that is not the case. Most deliberately I turned to the insomniac’s staple, paid programming. Yes, I intentionally watch infomercials.

I happen there is much to be learned from studying the marketing and sales methods used in this media. Most infomercials are produced by very successful marketers. FYI…the Guthy-Renker shows are some of the best as proved by their staying power.

I could enter an infomercial and alkali a whole seminar around studying it. From the “and that’s not all” offer to the “call inch the adjacent 10 minutes” close, there are strategies that tin
and should be easily adapted to your ain marketing. The merchandise may be different, but the consumer psychological science is the same.

Now, I am not about to suggest staying up late to watch infomercials (although it wouldn't be clip wasted). However, there is something similar that you should be doing. You may be letting a invaluable instruction base on balls right beneath your olfactory organ that you could be enjoying for free.

Here it is....

...junk mail!

I know, debris mail can be a pain. But believe about it. Those companies pass a batch of clip and money to prove and happen out what works in direct mail. You might as well net income from their hard work.

Instead of automatically dumping it in the garbage, take a few proceedings to look through it. What sort of newspaper headlines make they use? Bash they utilize any originative packaging? What is the
formatting? Did something catch your attention?

One of the most powerful strategies for being a successful marketer is to borrow and accommodate ideas. It doesn't matter what industry it is from. In fact, often ideas from other
industries will supply the biggest breakthroughs.

If you have got bought any courses of study from existent estate gurus, then you probably get a batch of mail from them. These cats are masters. Wage attention to what they do.

If you have got got a good resonance with a seller, inquire them what other mail they might have gotten from investors. This plant especially well with Sellers in foreclosure. They often get
hills of mail. If they will garner it for you and manus it over, that could be a hoarded wealth trove.

What make you make with all of this? Start what is called a swipe file. Every master marketer have one. Keep the best pieces. Get a clump of data data file booklets and come up up with a system that
plant well for you to form it for quick reference.

When you desire to make a new marketing piece, a few proceedings perusing your swipe file will get the juices flowing and make it much easier.

So... don't go through up the instruction that bases on balls through your letter box everyday.

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